About Us

Our Story

Founded by Charles Bradshaw in 2008, Bradshaw Senior Insurance is a family insurance brokerage located in Dallas, Texas, designed to offer personalized, professional, and top-level service. While Charles self-operated our brokerage for many years, his son, Palmer, joined the business after graduating college, carrying on the same dedication to serving customers with honest advice and expert guidance. Ellen has joined our team after decades of oncology nursing, to help guide our long-term care clients with expertise and compassion.

Meet Our Team

Charles H. Bradshaw, CLTC

Principal and Founder

As President and Founder of Bradshaw Senior Insurance, I have over 17 years of experience guiding people through health insurance decisions. My goal is to help individuals secure timely, effective care in the event of serious health issues, all while maintaining costs.

I have authored two popular books on Medicare: Medicare is Not One-Size Fits All and The Medicare Advantage Trap. Additionally, I created Long-Term Care Answer Center to assist individuals in planning for potential future needs, ensuring they can receive care in their preferred setting without burdening loved ones.

Having cared for my mother, who lived to 98 and required daily care for 14 years, I understand the long-term impact of such decisions. I now help others achieve a similar quality of life for their families.

I am a dedicated father and dog owner who values health, travel, and watching Tennessee Volunteers football in my free time.

Palmer C. Bradshaw

Life Insurance Advising

Growing up around a family-owned insurance brokerage, I was immersed in the insurance industry at a young age. I often listened in on my father's phone calls during car rides to golf tournaments or baseball games, and I frequently attended meetings with him. Those early experiences helped me absorb the ins and outs of the insurance industry.

After graduating from Southern Methodist University in 2023, I joined the business eager to build on the foundation my father laid, while bringing a fresh perspective. My focus is always on fostering strong client relationships, offering creative solutions to meet their needs, and helping our team continue to grow and adapt in a constantly changing industry.

Outside of work, I'm passionate about working with the Dallas community to promote historic preservation. I am also a dedicated sports fan-proudly supporting the SMU Mustangs and Tennessee Volunteers.

Ellen L. Sanford

Long-Term Care Advising

With almost 30 years of nursing experience, I bring a unique perspective to the world of insurance. My deep understanding of healthcare, coupled with my passion for helping others plan for the future, fuels my dedication to providing guidance with long-term care planning.

I specialize in helping clients navigate the complexities of early planning for long-term care costs, ensuring peace of mind for their future.

As a mother, dog lover, and someone who is passionate about health and longevity, I believe in empowering people to make smart financial decisions that allow them to live the exact life in retirement they desire.

My goal is to help plan for a comfortable, secure future-one that realizes a life to the fullest, no matter the circumstance.